Our Company

We're a team of creative storytellers who love collaborating with our clients to produce compelling video content that meets their unique goals, deadlines, and budgets. Our areas of expertise include:

Videography

Cinematography

Producing

Directing

Video Editing

Documentary

Educational Media

Live-streaming

Social media

Film crew on sound stage, backlit with long shadows. Black and white.

As a woman-owned business with over 25 years of experience in the industry, we are an agile company comfortable navigating sensitive topics and creating a calm and supportive environment for those on set and in front of the camera. We are committed to providing exceptional service and creating videos that are both visually stunning and emotionally engaging. Our team of skilled professionals has a proven track record of success.

Woman-owned Business

Bird Academy Online Education Portal

Two women by a film camera: one with an open slate, the other seated at a table with art supplies.

Since 2019, we have worked with Bird Academy the Cornell Lab of Ornithology’s online education portal to film over 100 videos for 6 courses.

These courses have had 50,000+ students enrolled.

with a lifetime revenue of over $4 million

The U.S. Fish and Wildlife Service

Woman and camera from behind, interviewing a man

Created a compelling 14-minute video to promote a US Fish and Wildlife Service program, effectively conveying its message and vision.

Traveled internationally for a week to capture the essence of the project, conducting 24 interviews to ensure a nuanced and diverse perspective.

Produced a multilingual final product to engage a broader audience and in line with Section 508 compliance. This involved creating three captioned versions of the video in English, French, and Spanish, along with an audio description version to ensure improved accessibility.

Live streaming with The Cherry Arts

Bare theatre stage lit in orange and purple. Woman in black, left, arm raised as if writing on a board.

The Cherry Arts, located in Ithaca, NY, is a multidisciplinary art space that started live streaming its performances during the pandemic. Wind-up Pictures collaborated with The Cherry to create live streams for 7 full theatrical productions and talkbacks from 2021 to 2023. Additionally, we produced an 11-minute filmed adaptation of a poem by Lyra Van-Clief Stefonan. Throughout this period, live stream ticket sales consistently accounted for 25% of total ticket sales. You can read an interview with the Cherry team about creating the live stream for Iva Brdar’s AND WHAT HAPPENS IF I DON’T in AMERICAN THEATRE.

Meet the Team

Woman with green eyes, dark brown wavy hair, and glasses. Wearing an orange striped shirt against a backdrop of green shrubs


  • Owner/Cinematographer

    Karen Rodriguez is an Ithaca, NY-based filmmaker and cinematographer. She founded WIND-UP PICTURES in 2018 and served from 2013 to 2018 as one of the primary filmmakers for the Cornell Lab of Ornithology, the world’s leading center for research on birds and their habitats.

    She is a cinematographer on the short documentary DECIDING VOTE from Wheelhouse Creative which premiered at the 2023 Tribeca Film Festival and is shortlisted for the 2024 Academy Awards.

    She is also the director of photography of the feature documentary ELIZABETH BISHOP AND THE ART OF LOSING directed by John D. Scott. She has designed live streams for productions at THE CHERRY Theatre in Ithaca, NY: AND WHAT HAPPENS IF I DON’T by Iva Brda, THE WETSUITMAN by Freek Mariën, and E-MOTION by Saviana Stănescu and Daniel Gwirtzman.

    Karen is a Fulbright Scholar (2017) and former delegate to the American Documentary Showcase (Poland, 2010), and she holds an MFA in Film and Video Production from the University of Iowa Graduate College.

Smiling man with blue eyes and glasses in black sweater, looking into the camera against a mauve backdrop


  • Editor

    John D. Scott is a filmmaker and an Associate Professor and Director of the Documentary Studies and Production Degree at Ithaca College in New York and the director of the feature-length documentary Elizabeth Bishop and the Art of Losing. His films have won multiple awards and glowing reviews in the US and Canada. He has directed many short films that have played internationally in over twenty countries and one critically acclaimed feature-length documentary Scouts Are Cancelled purchased by The Documentary Channel (2008-11.) Scouts premiered at The Hot Docs Documentary Film Festival in 2007.

  • Company Info

    UEI # TTXVJBJHVED9

    Cage Code 9DRM7

  • Acquisition Options

    Small Business Set Aside

    Micro-Purchase

  • NAICS Codes

    512100 512000 512199

    711510 512191

  • PCSs

    U099 T015 T006 T016